Real Kickboxing Electronic Press Kit Coming Soon!
Company Background
Hard work and discipline are the hallmarks of a successful exercise plan and they are certainly the calling cards of entrepreneur and business owner Danny Sullivan. A unique combination of USC Business School grad and martial arts sports professional, he’s committed to using his skills and personal success to inspire a healthy lifestyle for his clients inside and outside of the gym. As the Founder and President of Orange County Kickboxing and Martial Arts, Inc. (“OC Kickboxing”) in Irvine, as well as the mastermind behind The Real Kickboxing Bag Workout, Danny is passionate about the power of the individual in business and in physical health.
Step into Danny’s 5,500 square foot Irvine location and you won’t see a hint of his humble beginnings. A testament to his tenacity and creativity, he started on a shoestring budget and built a thriving business from virtually nothing. Fresh out of USC’s Entrepreneur Program in 1990, he dreamed of being his own boss. “I wanted to make my own decisions, chart my own course.” With that in mind, he took personal training jobs wherever he could. He met clients in their homes, friend’s garages and taught classes, all the while, maintaining a rigorous personal workout regime that included multiple disciplines: Muay Thai, Jiu Jitsu, Jeet Kune Do, Kali, Savate, kickboxing and boxing. He understood that making a living in the martial arts was not easy, but he was determined to succeed. His first gyms were makeshift spaces, a far cry from his current location.
Danny Sullivan enjoyed the hard-won success, but he enjoys a challenge even more. Never satisfied with the status quo, his extensive background in the martial arts taught him patience and persistence. He saw an opportunity in the “kickboxing-for-fitness” craze but was frustrated with the fitness industry’s so-called kickboxing classes, which were little more than aerobics classes with kicks and punches. He knew he could do better. Danny decided to develop his own workout and named it “Real Kickboxing” to differentiate it from the cardio kickboxing classes taught in the health clubs. The concept was to use only authentic kickboxing moves, drills and combinations with real contact on a bag as opposed to the aerobic dance class format. Danny knows from experience that “Real Kickboxing” classes utilizing a bag are a better cardiovascular workout and more fun than the dance-style classes. Grounded in Muay Thai, a form of martial arts that he studied for many years, the bag workout classes transformed OC Kickboxing’s clientele. Business improved exponentially and he knew there must be a way for people to share the gym experience outside the walls of his state-of-the-art facility.
“I wondered how I could bring Real Kickboxing to everyone,” he says. “I knew I couldn’t duplicate my gym model. It takes 10 years to train an instructor and it’s difficult to manage multiple locations.” He needed to find a way to bring Real Kickboxing to people’s doorstep without sacrificing the authentic kickboxing element.
The answer was to utilize freestanding water-filled striking bags that anyone could easily set up at home. It took five years to develop, but the result was well worth the wait. The Real Kickboxing Bag Workout is the world’s first at-home, authentic kickboxing bag workout for home consumers. It’s the next generation in “do-it-yourself” fitness. This groundbreaking program is offered with everything needed to do Real Kickboxing at home. The Real Kickboxing Bag Workout Complete Kit includes: The Real Kickboxing DVD Box Set (5 workouts on 4 DVDs), a stationary free-standing heavy-duty striking bag, a pair of leather training boxing gloves, 120” elastic hand wraps and a nylon adjustable jump rope. (The DVDs and equipment are also available separately at www.realkickboxing.com.) This revolutionary workout takes fitness to the next level. Using different drills, combinations and techniques in each round, Sullivan guides new and seasoned kickboxers alike through a rope skipping, fat burning, muscle building gauntlet that is safe and tailor-made for every fitness level.
The DVDs and the included equipment empower consumers to take charge of their health right in their own homes. “It’s a way to get all the fitness benefits of Muay Thai kickboxing in a safe environment without all the bumps and bruises” says Danny. It is strength training and cardio in one efficient workout. Consumers can vary their speed and power to individualize each session, so it’s safe for every fitness level. With as many as 800 calories burned in one session, the weight loss benefits are immeasurable. Add to that, the fact that each exercise has a purpose and could be used for self-defense or competition. “It’s mentally and physically stimulating unlike running on a treadmill or riding an exercise bike.” Danny says. “It’s a lot more rewarding and a lot more fun than most workouts because you see your skills improve as your body gets better. This keeps you motivated and you don’t get bored. We have redefined cardio kickboxing with this workout.”
Tasked with bringing Real Kickboxing into the mainstream, Danny Sullivan is undaunted by the inherent challenges. He continues to raise the bar and lead the industry toward a new frontier in “stay-at-home” fitness. With plans to have his proven system certified and licensed to gyms in every state, it is clear that he remains focused on the future of his company and his customers. “I want to see Real Kickboxing Bag Workout classes become an accepted format for group exercise classes in gyms across the nation.” he says.
Bruce Lee once said, “As you think, so shall you become,” words that echo the spirit, professionalism, commitment and achievements of Danny Sullivan.
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